VerifiedBeta is an independent ETF research project. The site exists to help readers think more clearly about ETF due diligence, especially where factor exposure, valuation, implementation quality, and risk-adjusted performance come together in the same product.
The main focus is listed equity ETFs in the United States and Canada. Each month, VerifiedBeta refreshes public leaders tables and broader universe screens using factor regressions, relative Sharpe variants, and dividend-based relative valuation. The goal is not to publish a recommendation engine. The goal is to make it easier to see which funds appear to capture the intended factor exposures cleanly, which ones look stretched or inexpensive relative to their own history, and where live implementation may be dragging on expected outcomes.
What VerifiedBeta Is Trying To Do
Most ETF comparison pages stop at labels, trailing returns, or simplistic screeners. VerifiedBeta is built around a different question: what do live funds actually look like once you account for factor purity, risk-adjusted performance, implementation drag, and starting valuation?
That framework is especially useful for readers who care about evidence-based investing but also want to stay honest about the difference between academic factor research and live fund wrappers. In practice, that means the site often serves as a due-diligence aid for factor-oriented ETF users rather than a generic best-funds list.
Who It Is For
VerifiedBeta is intended for ETF-first advisors, sophisticated DIY investors, and readers who are curious about how academic factor ideas translate into real fund selection. Some visitors use the site to build better shortlists. Others use it to challenge a product narrative, compare close substitutes, or understand why a familiar fund did not make the leaders table.
Independence And Affiliation
VerifiedBeta is not affiliated with any ETF issuer, asset manager, dealer, advisory firm, index provider, or data vendor. It is not a fund marketplace and does not accept compensation for product placement. The project is driven by a desire to be useful to the investing community by making higher-context ETF research public and easier to interrogate.
Where To Start
If you want the current shortlist, start with the US ETF Leaders or Canadian ETF Leaders. If you want the broader context, use the US and Canadian universe pages. If the scoring logic is unfamiliar, the Methodology page explains the public framework in plain language.